Cross River Trade Fair is offering free admission to visitors for its 2024 edition, aiming to attract at least 200 merchants who will showcase their products over a 12-day event from November 15th to 26th at the U.J. Esuene Stadium in Calabar.
Commissioner for Commerce, Hon. Abigail Duke Orok, explained that the state’s government is organizing the trade fair not to generate profit but to revive economic activity that has been stagnant in the state for some time.
During a promotional road show for the fair on Wednesday, she stated, “We had aimed for 200 participants, and we currently have 150 confirmed, with more businesses and organisations continuing to sign up. In terms of revenue, our goal isn’t profit; we want to stimulate economic activity in the state, so any income generated will be minimal. However, we believe that future events will ultimately yield profit.
“This fair hasn’t taken place in Calabar for over 15 years, so introducing an entrance fee wouldn’t be appropriate. While tickets will be available at the entrance, they are free and will be entered into a raffle at the end, allowing attendees to win something without paying to enter the fair.
“We anticipate participation from business communities across Nigeria and beyond. The Cameroon Consulate has also registered, indicating the fair’s appeal beyond Nigerian borders. We expect a variety of goods and services to be showcased, and for people to engage in buying and selling,” she noted.
“Participation from about five states has been confirmed.”
Duke emphasized that security arrangements are substantial. “We have collaborated with the state security adviser to ensure that armed forces are present both day and night, along with our local security teams. Participants can rest assured about their security and the safety of their goods.
“We recognize the general rise in prices but aim to keep fair pricing at the trade fair. We have urged participants to strive for lower prices so attendees will find more affordable options than those in the open market. We expect significant price reductions compared to standard market rates.
In conclusion, she confirmed that all 18 local government areas have been fully informed, have paid their participation fees, and each will have a dedicated day to showcase what they offer to the broader business community in Nigeria and internationally.
Joseph Abasi-Abasi, Nigerian Tribune
