The Federal Road Safety Corps (FRSC), RS6.2 Sector Command, Calabar, has officially launched its annual Ember Month Campaign, a vital road safety initiative aimed at reducing the risks associated with increased vehicular movement during the festive season.
The campaign commenced with a press conference at the Sector Command Headquarters in Calabar, attracting a diverse group of stakeholders, including transport unions, civil society organizations, and media representatives.
This year's Ember Month Campaign is centered around the theme "Take Care of Your Safety: Stop Distracted Driving," emphasizing the critical importance of responsible driving behaviors and adherence to traffic regulations. Given that the last quarter of the year often sees a rise in traffic accidents due to festive celebrations, the FRSC aims to mitigate incidents and protect lives through proactive public education and enforcement measures.
Corps Commander Innocent T. Etuk addressed the gathering, stressing the campaign's essential role in enhancing road safety. He highlighted the FRSC’s commitment to reducing road traffic crashes during this high-risk period and solicited the support of all stakeholders, particularly the media, in raising awareness and sensitizing the public about basic road safety tips.
The Sector Commander shared insights from the Corps Marshal, Malam Shehu Mohammed, outlining key strategies for this year's campaign, which include increased patrols, the establishment of mobile courts along major highways, and enhanced personnel deployment for effective traffic control. Additional strategic initiatives involve comprehensive public enlightenment efforts in motor parks, schools, churches, and across various media platforms, as well as collaborations with transport unions and other stakeholders to spread awareness.
Emphasizing the need for sustained engagement with relevant stakeholders throughout the Ember Months, Etuk reiterated his appeal to media organizations to help disseminate critical safety messages, especially in local dialects, to maximize reach and impact within communities.
The Sector Commander urged all road users to remain vigilant, comply with traffic laws, and report any traffic violations or emergencies to the nearest FRSC office or helpline.
Representatives from various organizations, including the Cross River State Traffic Management Regulatory Agency (TRAMRA), RETEAN, and the Nigerian Customs Service, expressed their support for the initiative and commended the FRSC for its proactive approach to road safety.
The unveiling of the 2025 Ember Month Campaign underscores the FRSC's unwavering dedication to safeguarding lives on the road.
